Overview

Course Description

This programme provides participants with practical knowledge and strategic approaches for franchise expansion, business scaling, and sustainable franchise growth management. Participants will learn multi-unit expansion strategies, franchise growth planning, market expansion approaches, franchise recruitment and selection methods, and international franchising considerations within the Malaysian and ASEAN business environment. The programme also focuses on identifying operational and business growth risks, developing sustainable expansion strategies, and strengthening strategic decision-making capabilities required for franchise network development. Upon completion, participants will be able to plan franchise expansion initiatives, evaluate growth opportunities, and apply structured strategies for scalable and sustainable franchise business development.