Overview

Course Description

This programme provides participants with practical knowledge and strategies for franchise marketing, brand management, and customer experience development within franchise environments. Participants will learn brand positioning techniques, centralized and localized marketing strategies, digital marketing applications, customer engagement approaches, and methods to maintain brand consistency across franchise outlets. The programme also focuses on improving customer experience, strengthening brand visibility, and developing effective marketing strategies to support franchise growth and business sustainability. Upon completion, participants will be able to apply marketing and branding strategies, manage franchise customer experience initiatives, and support consistent brand development across franchise networks.