Overview

Course Description

This programme provides participants with practical knowledge and competencies in franchise sales management, franchise recruitment, and regulatory compliance requirements within the Malaysian franchising environment. Participants will learn the end-to-end franchise sales process, lead generation strategies, franchisee qualification frameworks, sales conversion techniques, compliance requirements under Malaysian franchise regulations, and ethical considerations in franchise sales activities. The programme also focuses on balancing franchise growth objectives with regulatory compliance, risk management, and professional sales practices to support sustainable franchise development. Upon completion, participants will be able to design and implement structured franchise sales processes, evaluate prospective franchisees, and ensure compliance with relevant franchise regulations and disclosure requirements.