Module 1: Foundations of Franchising and Franchise Business Models - Malaysia Certified Franchise Executive (MCFE)
Overview
Course Description
Foundations of Franchising and Franchise Business Models provides participants with a practical understanding of the fundamentals of franchising, including the roles of franchisors and franchisees, key franchise business models, and the Malaysian legal and regulatory framework. The course also covers franchise operations, opportunity and risk assessment, scalability, market expansion, and strategies for building a sustainable franchise network locally and internationally.
Notes:
• This programme is offered on a module-by-module basis.
• Participants must complete all 12 modules to obtain the Malaysia Certified Franchise Executive (MCFE) certification.