Overview

Course Description

This programme provides participants with practical knowledge of Artificial Intelligence (AI) applications within franchise business environments to support decision-making, operational efficiency, and business performance improvement. Participants will learn how AI can be applied in customer analytics, sales forecasting, operational monitoring, franchise investment evaluation, and performance tracking. The programme also explores data requirements, implementation considerations, limitations, risks, and governance practices associated with AI adoption. Upon completion, participants will be able to identify suitable AI applications, evaluate AI-driven business opportunities, and apply responsible AI practices to improve franchise operations and strategic decision-making.