Overview

Course Description

This programme provides participants with practical knowledge and skills in digital marketing and social media strategies to support franchise growth, customer engagement, and brand development. Participants will learn digital marketing fundamentals, social media planning, content strategies, lead generation techniques, customer engagement approaches, and performance measurement methods applicable within franchise environments. The programme also focuses on balancing brand consistency with local market effectiveness, utilizing digital tools, and evaluating marketing performance through analytics and key performance indicators. Upon completion, participants will be able to develop structured digital marketing strategies, manage social media activities, generate customer engagement, and evaluate campaign effectiveness to support franchise business growth.