Module 2 : Franchise Leadership & Organizational Culture - Malaysia Certified Franchise Executive (MCFE)

Overview
Course Description


This programme provides participants with practical leadership capabilities and organizational culture development strategies within franchise environments. Participants will learn leadership approaches for managing franchise operations, influencing franchisees without direct authority, and building aligned organizational culture across multiple franchise outlets. The programme also covers communication strategies, team engagement, values-based leadership, conflict management, and performance management practices required to strengthen franchise operations and long-term business sustainability. Upon completion, participants will be able to apply leadership principles, manage franchise relationships effectively, and develop organizational culture strategies that support franchise growth and operational consistency.

Available Date & Venue