Overview

Course Description

This programme provides participants with practical knowledge and strategic insights into international franchise expansion and cross-border business development. Participants will learn key considerations in global franchise growth, market entry strategies, localization requirements, international franchise structures, and operational challenges associated with managing franchise networks across multiple jurisdictions. The programme also focuses on evaluating international expansion opportunities, mitigating business risks, and adapting franchise systems to support sustainable growth in international markets. Upon completion, participants will be able to assess international franchise opportunities, develop market entry strategies, and manage key operational and strategic considerations involved in cross-border franchise expansion.